We Were There: Morrisons Big Night Out 2026

Last week, the Keplin team headed to Harrogate for one of the grocery industry's most exciting nights of the year - and it did not disappoint.

The Great Yorkshire Events Centre played host to 1,500 guests for the Morrisons Big Night Out, a spectacular evening that raised over £1.2 million for two outstanding causes: GroceryAid, which supports the wellbeing of people working across the grocery industry and Marie Curie, the UK's leading end-of-life care charity. That number says it all.

A Night That Delivered

This wasn't your average industry dinner. Sam Ryder brought the house down with a live performance that had the room buzzing and Denise Van Outen kept the energy sky-high with a DJ set that felt more festival than formal. The atmosphere was electric from start to finish.

Then there was the moment that really landed - hearing Morrisons CEO Rami Baitiéh take the stage. His words were a reminder of what genuine, purposeful leadership looks like. Inspiring stuff.

What It's Really About

We're proud long-standing partners of Morrisons, but evenings like this remind us why the relationship means so much. It's not just the work - it's the people. Getting to connect face-to-face with the brilliant individuals behind the brand is always the highlight.

Big Thanks

A huge thank you to Morrisons for putting on such a memorable and meaningful evening. Over £1.2 million raised. Two incredible charities supported. Hundreds of industry connections under one roof.

We're already looking forward to the next one.