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Our milestones showcase the progress of Keplin - expanding product ranges, building partnerships and reaching new markets each year.
First time at Glee.
2025: Keplin’s Glee debut showcased our garden & outdoor heroes with shelf-ready packs, strong visuals and trade assets introducing a category built for national retailers and garden centres alike.
Rebrand launched, retail-first
September 2025, we unveiled a modern Keplin identity built for retail. Cleaner design, clearer pack architecture and stronger shelf impact make our products retail-ready and merchandising-ready from planograms and POS to GS1 data and hero imagery. The refresh proves we “speak retail,” aligning with how buyers list, merchandise and replenish, while we expand into new categories and deepen national retail partnerships.
September 2025 - Rebrand Launch
Keplin launched a major rebrand in September 2025, modernising our visual identity and messaging to better align with customer values and market trends. This milestone marks the beginning of a new chapter, as we continue to expand into new categories and strengthen our presence with leading retailers.
TikTok Shop growth
At Linn Academy 2025 we ran a live TikTok Shop demo showcasing Keplin hero products and our creator-led playbook. Working with leading TikTok Shop partners, we accelerated social commerce-becoming one of the fastest-growing TikTok Shop brands in the UK through shoppable livestreams, short-form video and affiliate creators.
Award: Best Budget Dual-Drawer Air Fryer
Closer magazine named the Keplin Dual-Zone 9L Air Fryer the best budget dual-drawer model, praising its twin cooking chambers, generous capacity, intuitive digital controls, and standout value-recognition of Keplin’s product innovation and growing consumer reputation.
LUGG wins nine-figure national rollout
February 2025 - LUGG, our luggage brand, secured a nine-figure, 12-month supply program with a major national retailer, rolling into all 800 stores. It’s the largest tender in our history and a statement win for LUGG’s design, durability and value.
Dubai (DMCC Free Zone)
February 2025 - we set up in the DMCC Free Zone, Dubai, to drive expansion into the United Arab Emirates and Saudi Arabia. The Dubai base gives us regional reach, strong logistics links, bilingual (Arabic/English) talent for localisation and support, and a streamlined platform to scale partnerships and distribution.
Mumbai
April 2025 - Mumbai back-office launched to power e-commerce at scale. India’s growth, talent pool, and time-zone overlap help us move faster now and prepare to enter the Indian market.
Meon Vale expansion to ~120,000 sq ft
We leased an additional 75,000 sq ft at Meon Vale and extended our 43,000 sq ft unit-taking our Midlands footprint to nearly 120,000 sq ft. The added capacity lets us hold deeper inventory across a fast-growing SKU range, reduce delivery times, and consolidate shipments to cut carbon impact.
Spring Fair 2024 Pivot to national retail
Exhibiting (and sponsoring) at Spring Fair, we showcased our 12 brands and made a strategic shift away from e-commerce resellers toward national retail. The show delivered our first national-level retailer, deepened our position with Amazon Retail (becoming one of the UK’s larger Amazon Vendor suppliers in our categories),and expanded our footprint into Ireland.
Direct-to-Consumer division launched
In the post-COVID, cost-of-living squeeze, we invested in our own in-house e-commerce team-taking D2C fully under Keplin. By removing middlemen and owning the customer journey end-to-end, we focused on delivering the best value to consumers through sharp pricing, clear warranties and fast fulfilment from our UK warehouse.
Midlands distribution centre, 43,000 sq. ft Warwickshire
In 2019 we consolidated fulfilment into a 43,000 sq. ft site at Meon Vale in Stratford-upon-Avon. The central location improved national next-day coverage, pallet efficiency and inbound routing from UK ports—becoming our hub for fulfilment and distribution. We retained our London HQ.
Trade specialist for Amazon best-sellers.
From the outset, Keplin operated B2B, using marketplace data to spot high-velocity Amazon lines, source them at scale, and supply retail partners and resellers.
31 August 2018 – incorporation
Keplin Group Ltd was formally incorporated in London as a private limited company on 31st August.
